What are location-based services and what are they good for
Location-based services have become important for all industries. These services help in improving overall service, enhance customer satisfaction and make management of large spaces easier. Location-based services comprise various indoor intelligence features that help in creating a smart services experience. Location-based services can be outdoors and indoors. For outdoors, a Global Positioning System makes it possible by enabling various location-based features like maps, navigation, tracking, reports, and many others that are already being utilized to carry out important tasks all around the world. GPS is not a new concept to the world, it has been years since GPS has made an important mark in providing location-based services for important services in the world. Indoor Positioning too is gaining popularity in various industries because of its benefits. It enables a lot of indoor location-based services that make a lot of tasks easier.
According to Businessnewsdaily, “The term applies to any technology that uses real-time location tracking to function. This means the technology is persistently identifying the user’s physical and geographical location. That information is used to perform services and functions.”
There are various uses of location-based services. For various services, location services are solely used for certain important tasks. Here are some uses of location-based services:
1. Store Locator
With location-based technology, customers can easily the stores that are nearest to them. A lot of businesses that have multiple branches of their store provide this service. This helps in enhancing the customer’s experience by saving a lot of time and stress.
2. Location Based Marketing
This is one of the most influential technologies in digital marketing. With Location-based marketing, businesses can run highly targeted advertisements based on the location of their target audience. This gives customers a personalised advertisement experience where they get only relevant information that they can use at that moment.
3. Navigation
Location-based services are mainly used for navigation all around the world. Today, we are able to go from one place to another much faster than before because of navigation. Not just for outdoors but also Indoor navigation is something that is gaining popularity. Indoor navigation is very convenient in large indoor spaces where people are likely to get confused about finding the right way. Many places such as hospitals, shopping malls, universities, and others are implementing indoor navigation to make their services better.
4. Live to track
Another use of location-based services is live tracking. This makes it easier for an organization to manage people and assets in the building. With live tracking, users can learn about their current location and where they are heading.
Conclusion:
Various companies provide location-based services. Before deciding to implement location-based services for our organizations, it is important to note down why you require it and what goals you want to achieve with it. A lot of companies have location-based technologies that depend on hardware installations to function but Mapsted’s advanced location-based solutions are fully hardware-free.
